Loading, Please Wait...
CHICAGO, April 02, 2019 (GLOBE NEWSWIRE) -- BrandMuscle, the leader in integrated local and channel marketing, announced today the release of the 2019 State of Local Marketing Report, the only comprehensive study of its kind highlighting key trends and insights in the area of channel marketing programs and local marketing practices.
Now in its fifth year, this prescriptive report provides guidance for corporate marketers and their local partners to assess and improve their local marketing capabilities, and implement programs to drive top-line revenue.
“The State of Local Marketing Report is the industry standard for analyzing key channel marketing trends and serves as an annual barometer of best practices and opportunities in local marketing,” said Richard Mendis, Chief Strategy Officer at BrandMuscle. “This in-depth report and associated new assessment framework reflects our mission to help businesses to improve their local marketing programs and increase revenue growth through channels.”
This year’s State of Local Marketing Report introduces the BrandMuscle Local Marketing Maturity Matrix™, designed to help brands understand overall current market performance and enable them to deliver the greatest local marketing impact at both the corporate and channel partner level. BrandMuscle worked with independent, third-party researchers at Xpedition to develop, analyze and design the framework for this study.
Findings from the 2019 State of Local Marketing Report indicate significant benefits from joint marketing investment, and uncover many opportunities for improvement:
The report also provides insights on:
Complimentary access to BrandMuscle’s State of Local Marketing Report can be found here: https://www.brandmuscle.com/2019-state-local-marketing-report
BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world’s top brands, with 1,000 professionals in five offices globally. The BrandMuscle Integrated Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI. To learn more, call (866) 464-4342, visit BrandMuscle.com or follow on Twitter, Facebook or LinkedIn.
Contact: Lori Alba Vice President of Marketing firstname.lastname@example.org 216-454-2047