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BrandMuscle Releases First Study on Local Marketing for Insurance Industry

814 Days ago

The State of Local Marketing in Insurance Report identifies top local marketing priorities for insurance marketers

CHICAGO, Oct. 29, 2019 (GLOBE NEWSWIRE) -- BrandMuscle released new research today to help insurance brands and agents gauge their local marketing maturity. The State of Local Marketing in Insurance Report is the first-ever industry-specific guide, as an extension to the annual The State of Local Marketing Report. This new industry companion report examines investment and knowledge in local marketing, corporate and agent commitment, and quality and relevance of brand-provided content. 

Compared to benchmark industries, insurance agents are more likely to feel they are receiving meaningful training and support from their corporate partner. But nearly half of insurance agents found deficiencies in their corporate-provided program. Content is perceived as too generic and digital marketing is not adequately supported. Nearly half of insurance agents feel there are at least some important tactics that are not offered to them as part of their corporate provided local marketing program.

BrandMuscle found that insurance agents are generally more mature than local partners in benchmark industries, due in large part to a much higher level of financial investment in corporate-provided marketing programs. "Insurance agents want to have skin in the game and those additional funds are helping brands amplify their message locally," states Jason Tabeling, EVP of Product Strategy at BrandMuscle.


Key Findings of The State of Local Marketing in Insurance Report
Insurance agents put greater emphasis on one-to-one tactics like direct mail and email. Print and broadcast advertising are less widely used. Social media is a leading priority for insurance agents, much higher than reported in other industries, with social media advertising offering the most significant opportunity for investment. 

  • 68% of insurance agents are more likely to invest their own funds on local marketing versus 33% of partners in other industries
  • The top 3 marketing priorities for insurance agents include Social Media Advertising, Website, and Direct Mail
  • 60% of Insurance agents have claimed their listing on Google, but fewer than 1 in 4 are confident that their online business listings are up-to-date and accurate

Learn more at a live webcast, November 19, 2019
Join BrandMuscle and Facebook for a free webcast reviewing this research on Tuesday, November 19, 2019. Jason Tabeling, EVP, Product Strategy at BrandMuscle and Patrick Romey, Client Solutions Manager at Facebook will discuss the findings from the State of Local Marketing in Insurance Report, as well as what trends Facebook is seeing in the local insurance space. Please join us for this informative and insightful discussion.


About BrandMuscle

BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world’s top brands, with 1,000 professionals in seven offices globally. The BrandMuscle Integrated Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI.

To learn more, call (866) 464-4342, visit BrandMuscle.com or follow on Twitter, Facebook or LinkedIn.

Contact: Lori Alba
VP of Marketing

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